In the competitive world of virtual reality, keeping up with technological advancements is essential. Our client, a global tech company that is widely known for their digital media platform, experienced a lack of adoption by the developer community of their latest VR headset. The new headset shipped with state-of-the-art eye-tracking technology that few developers had experience with. Frustrated by the poor adoption of the technology, our client consulted our services team to help with solutions to drive adoption.
The Challenge
The client shipped a new headset model and faced significant challenges when the technology received poor initial market reviews. Their goal was to build a demo virtual reality game to showcase the technology to the development community. Additionally, they struggled to attract external developers to work on this cutting-edge technology due to the intimidating complexity of the headset and gaming system. The project required expert Unity developers with Unity3D experience that could create experiences that demonstrate the unique eye-tracking feature. These challenges were compounded by the need to overcome negative market perception and ensure the demo effectively highlighted the advanced level of technology involved.
The Solution
Triple Crown seamlessly collaborated with a game studio in London to deliver this project on time. Our technical experts implemented the following solutions to bring this gaming product to market:
- We enlisted a highly skilled software developer who collaborated with a production studio and our client to build a new game that demonstrated the compelling features of the new VR headset.
- A proficient Unity developer with expertise in C# was engaged to ensure seamless and efficient development, prototype, and deployment of experiences built in Unity 3D for VR.
- Our Technical Program Manager (TPM) worked closely with the client’s project and leadership teams, ensuring smooth collaboration and alignment with the product’s goals and milestones.
Throughout the project, we adhered to the client’s timeline and operated within a fixed budget, demonstrating our commitment to delivering high-quality results under strict constraints.
The Result
The client was extremely satisfied with the final product. We received positive feedback from both their marketing and development teams on moving this project forward. We anticipate continued success for this client and are eager to take on more projects. If you are interested in learning more about our comprehensive solutions, please email info@tripleco.com!